A friend passed along this brief article from IEEE Spectrum. Among its interesting claims:

For today’s premium cars, “the cost of software and electronics can reach 35 to 40 percent of the cost of a car,” states [German professor Manfred] Broy, with software development contributing about 13 to 15 percent of that cost. He says that if it costs US $10 a line for developed software—a cost he says is low—for a premium car, its software alone represents about a billion dollars’ worth of investment.

Of all the staff hours in the entire program to build the [GMC Yukon] Two-Mode Hybrid transmission…some 70 percent…were devoted to developing the control software.

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