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	<title>Pharmacy Online - Prescription Drugs, Health and Beauty. &raquo; Cheap Soma</title>
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	<description>Your Life, Liberty and Happiness After the Digital Explosion</description>
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		<title>Pharmacy Online - Prescription Drugs, Health and Beauty. &raquo; Cheap Soma</title>
		<link>http://www.bitsbook.com/2010/01/foursquare-meets-harvard/comment-page-1/#comment-5697</link>
		<dc:creator>Location Based Social Networks &#171; Carl&#39;s Notepad</dc:creator>
		<pubDate>Wed, 20 Jan 2010 11:42:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.bitsbook.com/?p=557#comment-5697</guid>
		<description>[...] via Blown to Bits: Your Life, Liberty and the Pursuit of Happiness after the Digital Explosion. [...]</description>
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		<title>Pharmacy Online - Prescription Drugs, Health and Beauty. &raquo; Cheap Soma</title>
		<link>http://www.bitsbook.com/2010/01/foursquare-meets-harvard/comment-page-1/#comment-5553</link>
		<dc:creator>Allan Hoving</dc:creator>
		<pubDate>Tue, 19 Jan 2010 14:06:50 +0000</pubDate>
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		<description>when folks can&#039;t even get paid for work, getting paid for personal data seems remote</description>
		<content:encoded><![CDATA[<p>when folks can&#8217;t even get paid for work, getting paid for personal data seems remote</p>
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		<title>Pharmacy Online - Prescription Drugs, Health and Beauty. &raquo; Cheap Soma</title>
		<link>http://www.bitsbook.com/2010/01/foursquare-meets-harvard/comment-page-1/#comment-5185</link>
		<dc:creator>gammydodger</dc:creator>
		<pubDate>Fri, 15 Jan 2010 21:16:30 +0000</pubDate>
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		<description>Nice post. It&#039;s not just you location data that has a cash value, every single piece of data that you leave on the web is potentially monetizable - in today&#039;s model usually creating advertising opportunities to target you based on the websites you visit, the searches you&#039;ve made, even the emails you write - and there&#039;s all the questionnaires people take on Facebook. Your data has long been valuable to organizations - Loyalty card schemes are just different lures for your to give up your data - and you are paid for that by discounts or miles or freebies - and inevitably the information gained by the company is more valuable than the rewards you receive.

So we pay for all of the seemingly free services by giving up our data and its probably okay as long as we know that and that one day all the data will be joined up and a comprehensive story on each of us will emerge. So we should be careful about what we give up online. My rule of thumb is never publish any data that a financial services organization will use to authenticate you - this includes your birthday - so you should ignore all of those requests for your Birthday in Facebook.</description>
		<content:encoded><![CDATA[<p>Nice post. It&#8217;s not just you location data that has a cash value, every single piece of data that you leave on the web is potentially monetizable &#8211; in today&#8217;s model usually creating advertising opportunities to target you based on the websites you visit, the searches you&#8217;ve made, even the emails you write &#8211; and there&#8217;s all the questionnaires people take on Facebook. Your data has long been valuable to organizations &#8211; Loyalty card schemes are just different lures for your to give up your data &#8211; and you are paid for that by discounts or miles or freebies &#8211; and inevitably the information gained by the company is more valuable than the rewards you receive.</p>
<p>So we pay for all of the seemingly free services by giving up our data and its probably okay as long as we know that and that one day all the data will be joined up and a comprehensive story on each of us will emerge. So we should be careful about what we give up online. My rule of thumb is never publish any data that a financial services organization will use to authenticate you &#8211; this includes your birthday &#8211; so you should ignore all of those requests for your Birthday in Facebook.</p>
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