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We have a very well-intentioned initiative from the Federal Trade Commission to require people who blog about a product reveal if they have a financial interest in the product’s success. No phony “product reviews,” for example, written by people who are being paid by the manufacturer.

This is a classic case of that with which the road to hell is paved. The FTC is attempting to translate conventions used in TV and print into a very different medium. There are so many edge cases to consider. What about a 14 year old blogger raving about a skateboard her daddy brought home from the company where he works? What about a book reviewer who reviews a book he was given to review (as reviewers invariably are)? What about just mentioning that you are drinking a Coke when your brother-in-law works for the Coca-Cola company? What about tweets–do you have to include your disclosure in the 140 word limit (the FTC commissioner apparently thinks that might be possible).

And the big question: Is this really a role we want for government?

Many good blog posts on this. I recommend Dan Gillmor’s, and those to which he points. Dan proposes that the FTC just doesn’t understand the Web.

This entry was posted on Tuesday, October 6th, 2009 at 9:38 pm and is filed under The Internet and the Web, The role of government—laws and regulations. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.